Course Overview

The hospitality and tourism industry is a major driver of economic growth, employment, and community development. As the sector continues to evolve, professionals must possess strong leadership, operational, and strategic management skills to deliver exceptional customer experiences and achieve organisational success.

The Certified Hospitality and Tourism Management Professional (CHTMP) Programme by Transformentors Academy provides participants with a comprehensive understanding of hospitality and tourism management principles, industry best practices, and leadership strategies. The programme focuses on developing knowledge in hospitality operations, tourism management, customer service excellence, business strategy, productivity, and organisational leadership.

Participants will gain valuable insights into how hospitality and tourism organisations operate, the role they play in supporting local communities, and the strategies required to enhance business performance and guest satisfaction. Through practical learning and industry-focused discussions, the programme helps professionals strengthen their skills, advance their careers, and build credibility within the hospitality and tourism sector.

This programme also serves as a preparatory pathway for individuals who wish to pursue professional certification in hospitality and tourism management in the future.

Agenda

Day — 1 Hospitality & Tourism Foundations

• Understanding the evolution of the hospitality and tourism industry.
• Exploring the relationship between hospitality and tourism.
• Examining the social impact of global travel and tourism.
• Identifying key services within the hospitality and tourism sector.
• Promoting respect, diversity, and guest-focused service.
• Understanding the delivery of seamless guest experiences.
• Managing guest interactions throughout the guest journey.
• Enhancing emotional engagement across the guest cycle.
• Identifying guest needs and exceeding service expectations.

Day — 2 Marketing and Sales

• Understanding marketing activities in hospitality and tourism.
• Distinguishing between marketing and advertising.
• Exploring the role of marketing and measuring return on investment (ROI).
• Applying the Four Ps of marketing in hospitality and tourism.
• Understanding the role of sales in hospitality and tourism businesses.
• Identifying key objectives and functions of sales departments.
• Exploring sales department structures and professional responsibilities.

Day — 3 Operations | Safety & Security

• Understanding the importance of maintaining safe and healthy environments.
• Applying occupational safety practices and job safety analysis techniques.
• Managing workplace risks through health and safety programmes.
• Exploring the role of resorts, cruise lines, recreational vehicles, and camping operations.
• Identifying resort types and their target guest markets.
• Understanding financial objectives within lodging operations.
• Distinguishing between revenue centres and cost centres.
• Understanding night audit procedures and the role of the night auditor.

Day — 4 Hospitality and Tourism Leadership

• Understanding leadership styles in the hospitality and tourism industry.
• Developing leadership goals and professional growth plans.
• Exploring power, empowerment, and organisational structures.
• Applying leadership practices in centralised and decentralised environments.
• Promoting diversity, inclusion, and respect within hospitality organisations.

Day — 5 Front Office Management | Housekeeping Operations

• Understanding the duties and responsibilities of the Front Office Manager.
• Identifying reports used in the night audit process.
• Managing labour costs within front office operations.
• Understanding the organisational structure of housekeeping departments.
• Exploring the roles and responsibilities of the Executive Housekeeper.
• Examining organisational structures in food and beverage operations.
• Applying staff attraction and retention strategies in hospitality.
• Understanding menu planning, menu design, and menu evaluation processes.
• Quiz, Case Studies, and Previous Year Exam Questions.

Learning Outcomes

By the end of this programme, participants will be able to:

• Understand and apply professional practices across CHTMP competency areas.
• Demonstrate knowledge of hospitality and tourism management standards.
• Apply effective test-taking and exam preparation techniques.
• Use stress management and relaxation methods during examinations.
• Develop a structured personal study plan for CHTMP certification.
• Build confidence and readiness for the CHTMP examination process.

Who Should Attend

This programme is ideal for:

• Hospitality and tourism professionals preparing for the CHTMP certification.
• Candidates pursuing Level 1 and Level 2 CHTMP examinations.
• Professionals seeking to strengthen their hospitality and tourism management knowledge.
• Individuals completing hospitality industry work-experience requirements.
• Hotel, resort, motel, hostel, vacation rental, and accommodation professionals.
• Restaurant, food service, banquet, and beverage operation professionals.
• Airline, cruise, rail, car rental, and transportation industry personnel.
• Theme park, zoo, heritage site, attraction, and destination management professionals.